What defines an institution? What separates a normal organisation from the rest, fast forwarding it to a venerable status, admired and respected? Is it the change that is brought in the lives of the people who work here, is it the positive interactions that visitors experience, is it something extra that has helped construct the very industry we work in, a pioneer of sorts? JLR has held its ground providing it with the unique flavor that it deserves. Its existence is a testament to the fact that a government owned and government run organisation can achieve levels of high quality hospitality in remote locations inspite of the many limitations that come with running such an operation. JLR has gone off the beaten path several times over the past three decades.
It has played a leadership role in the weekend getaway section.
JLR has succeeded in the concept selling of off-beat locations with respect to the weekend getaway.
JLR as an institution has primarily been a leader in building destinations for the state of Karnataka.
JLR has played a leadership role in combining leisure with activities.
JLR has templatized schedules.
In future, the role of JLR as an institution will be put under tremendous challenges. New players, innovative in their ideas and chastened by experiences will arrive and thrive. Competition will increase and work will be more challenging, however JLR will always remain as the change leader that showcased the commercial viability of an ecotourism venture and helped create a sea of change in the tourism sector of Karnataka and indeed, the entire nation.
Today, JLR unlike a purely business venture is innovating still. It is perhaps one of the very few commercial ventures that actively participates in sharing its experiences with others and does so with no compunction. Worldwide, this fact is being acknowledged and within India, several states have worked with us in enriching their knowledge base. Working in cooperation with the Orissa, Jammu and Kashmir, Maharasthra, Andaman and Nicobar, Punjab and other state governments, JLR has suggested ideas on setting up similar institutions in these states. It takes more to share knowledge, but that is what JLR is keen to showcase to those interested in its story.