Jungle Lodges and Resorts or JLR as it is popularly known, is one of the most respected nature based tourism organization in the country. JLR works hard to ensure that travel remains an exercise of giving back to the very environment and people who ensure that his tourism experience is pleasurable. Today with sixteen properties and more coming up, JLR is the leading chain of resorts offering an unique and natural experience of wildlife, eco and adventure tourism in India to visitors.
At JLR, guests are part of the family and they return often, as their experiences are richly vivid, something they want to relive again and again. Thus, JLR guests form a unique brand who promotes ecotourism as much as we do. The scores of naturalists who have visited JLR have helped in spreading the message of conservation for Indian forests and continue to do so each passing day.
Working with People
Tourism can aid in supporting livelihood generation for the local community and Jungle Lodges and Resorts, over the past thirty years, has strived to achieve this social goal. Perhaps the single biggest distinction is the employment of local villagers as custodians of day to day operations at the resorts. More than 95 percent of all employees employed at Kabini are villagers. Following the same trend are the Cauvery Fishing Camps with more than 75 percent of the staff being employed from the adjoining villages of Shimsa, Bluff, Dallankante and Muttathi. The other camps too follow a similar trend as the benefits from tourism operations are designed to make them partners in progress from day one.
Social Change through JLR
JLR resorts have been set up in regions that are traditionally backward on social development indices. Each location of JLR has spawned multifaceted benefits and helped that particular region develop socially and economically. Most residents were engaged in collection of forest produce or rain fed farming which made them highly vulnerable to debts and susceptible to poverty. JLR has helped villagers to find employment at their doorsteps given the limited choice, and has been a major provider of social and economic benefits to the local community.
The auxiliary benefits have trickled down not just for employees but also for locals, in the form of the business offered. The diversification and availability of alternate economic options locally has helped shield farmers, who were hitherto prone to the vagaries of nature and provided families with an alternative source of income.
The younger generation has progressed taking advantage of the available economic opportunities, while several have joined organizations in posts, by virtue of their knowledge, skill and education and skill enhancement. Bringing about this minuscule yet significant change in the lives of the people has been an excercise in learning for Jungle Lodges and Resorts.